Nissan Laos | Innovation that Excites

THE NEW NISSAN NAVARA PREMIERES IN LAOS P.D.R

GENERAL

February 2021 – Like many business sectors, the car industry has been thrown into disarray by the coronavirus pandemic; however that did not stop Tan Chong Motor (Lao) Co., Ltd. (“TCML”), Sole and Exclusive Distributor of Japanese carmaker Nissan in Laos P.D.R. and a wholly owned subsidiary of Tan Chong Motor Holdings Berhad (Malaysia), to continually create buzz in the market prior to launching the New Nissan NAVARA to the Laotian market.

The pandemic has changed things, making TCML hard-thinking on their feet to come-up with a great idea to leverage on a dual-platform-launch.

With a customisable event hall enough for the allowed number of guests and an online Live streaming, the dual-platform-launch event was even successful than its previous product launches.

By embracing Live broadcast streaming, TCML was able to improvise and leverage to reach a greater audience covering other provinces that once, were not able to attend such grand product launch event before. Not to mentioned, online broadcasting has touch the new digital age as Key Opinion Leader (KOL), sometimes called an influencer started pouring-in in support of the new launch concept.

With the event hall capacity, those close-at-heart business associates and loyal customers had the feeling of importance and pledge to continuously support Nissan and Tan Chong Motor Lao. KB Kolao Leasing even created a special interest rate as low as 0.4% just for New Nissan Navara customers.

Even with the new norm, the event still flows smoothly with VIP attendance, members of the media and specially invited guests. Speech of the night was heart-warming, launch gambit was exhilarating, and cheers and applause was loudly heard among the crowds as well as the online audiences who were anxiously and eagerly waiting for the unveiling moments.

Tan Chong Motor Lao will not forgo the ‘traditional’ way of product launch but has decided in future, and undeniably that Live streaming should be incorporate as a way forward. As this is the first for TCML, the great effort that was poured-in by each employee has contributed to the successful launch of the event.

The Management lauded the evening event a success, as it has manage to bring-in double digit bookings, while the online platforms has created much hype and interest with even more enquiries. Nissan Official FB page garnered over 12.6k viewership, while the attending KOL’s accumulated more than 5.2k reactions and 62k views; totalling up to over 79.8k online view.

For those interested, please inquire at the nearest Nissan Showroom for booking and receive a mystery gift (while stock last) upon booking or called for appointments.

EVENT PHOTOS

Arrival of His Excellency Mr. Mohd Aini Atan, Ambassador of Malaysia to the Laos People’s Democratic Republic

VIPs seated as the emcee kick-start the event of the evening… (left to right)
1. His Excellency Mr. Mohd Aini Atan | Ambassador of Malaysia Embassy to Laos PDR
2. Mr. Tee Chee Seng | President of Malaysian Business Chamber Laos PDR
3. Mr. Lim Chee Khiang | Senior Country Head, Tan Chong Motor Lao
4. Mr. Vangchai Vang | Director of Import & Export Management Division of Ministry of Industry and Commerce (MOIC)

Congratulatory token by Mr. Anthony Chin,
CEO, Maruhan Japan Bank Lao.

Congratulatory token by Mr. Raymond Lim,
CEO, Toko Assurance Co., Ltd.

Congratulatory token by Mr. Teng Peng,
Head of Operation, Vientiane Center.

Congratulatory token by Mr. Horace Arputhaselan,
Marketing Director, Indochina Bank.

Congratulatory token by Mr. Phongphanh
Marketing Manager, Midah.

Congratulatory token by Mr. Sommit,
Manager Sales Leader, Krungsri Leasing.

The crowd eagerly waiting for the launch event

A heart-warming speech that touches the heart of Laos with TCML’s CSR’s effort

The unveiling of the New Nissan Navara VL

The unveiling of the New Nissan Navara VE

Product Presentation by Mr. Souksakhone, Sales Manager

The crowd swarming to have their picture taken with the New Nissan Navara parked outside

(left to right)
1. Mr. Vangchai Vang | Director of Import & Export Management Division of Ministry of Industry and Commerce (MOIC)
2. Mr. Lim Chee Khiang | Senior Country Head, Tan Chong Motor Lao
3. His Excellency Mr. Mohd Aini Atan | Ambassador of Malaysia Embassy to Laos PDR
4. Mr. Tee Chee Seng | President of Malaysian Business Chamber Laos PDR

Mr. Lim CK with Ministry of Agriculture & Forestry (left to right)
1. Mr. Sypaphai Xaysongkham | General Managing Director Technical Department, Ministry of Agriculture & Forestry
2. Mr. Bounpone Sengthong | General Managing Director Forestry Department, Ministry of Agriculture & Forestry

Mr. Lim CK with Mr. Vilaysack Bouthsamaly | Deputy General Director, Department of Transportation

Mr. Lim CK with Exclusive Partner (left to right)
1. Mr. Park Hyung Kun | General Manager, KB KOLAO Leasing
2. Ms. Kapalee | Assistant Manager, KB KOLAO Leasing